Twopine
TwoPine and Hexon: automotive data as the basis for scalable websites
TwoPine is a digital agency based in Rijswijk that offers bespoke digital solutions for clients across various sectors. The agency not only contributes ideas on websites and web applications, but also on technical choices and integrations with third parties. As a result, TwoPine acts as a technical extension of the organisation for many clients.
For automotive clients such as IKRIJ.nl, Wittebrug and VDS, TwoPine collaborates with Hexon. Using ILSA, TwoPine can process vehicle data on websites quickly, in a structured manner and at scale.
300+ portals
150+ connected systems
8 million+ ads
20.000+ retailers
The issue
For automotive websites, accurate vehicle data is a key part of the online experience. Visitors must be able to search for, filter, compare and view vehicles quickly and easily. At the same time, the underlying data must be correct: prices, lease options, photos, specifications and availability must be displayed in a timely and reliable manner.
For TwoPine, the challenge lies primarily in everything that happens behind the scenes of the website. Automotive projects require connections to multiple data sources and external parties. Building such individual integrations for each client in-house is neither efficient nor scalable. It takes a lot of development time, requires maintenance and quickly makes new features for clients costly.
Solution
With ILSA, Hexon provides a central technical foundation for automotive data. For TwoPine, this means that vehicle data is made available to websites and platforms from a single, centralised and reliable data layer. New functionalities do not need to be developed from scratch every time. This makes solutions quicker to integrate, more scalable and more affordable for customers.
Hexon already possesses a wealth of automotive data, existing integrations and market knowledge. As a result, TwoPine does not need to rebuild the same technical foundation from scratch for every client, creating more scope to focus on the areas where the agency itself adds the most value, such as the user experience, customer journey and the front-end.
The collaboration began at IKRIJ.nl as a pilot project. During this, the two parties jointly explored how ILSA could best be utilised within the website. The collaboration did not take the form of a traditional supplier relationship, but was more of a joint brainstorming session in which Hexon contributed substantive input on the appropriate data output and the best way to incorporate that data into the website.
"Everyone on the team got excited about working with Hexon."
Twopine
USER EXPERIENCE
The partnership with Hexon has helped TwoPine to carry out automotive projects more quickly and on a larger scale. This added value was clearly evident at IKRIJ.nl: the website expanded from around 35 cars to approximately 900 vehicles, and it became possible to purchase vehicles entirely online, including an integrated payment system.
For TwoPine, Hexon’s value lies in the combination of automotive expertise, technical prowess and scalability. Features that would be too expensive as standalone bespoke solutions can be offered more affordably via ILSA. TwoPine also sees further opportunities for the future, for example in recommendations based on big data.
ILSA for portals
ILSA is a fast and powerful search engine built specifically for automotive websites. ILSA can easily handle datasets of over 500,000 vehicles with response times of less than 40 ms, whilst also being able to serve thousands of dealer websites. ILSA is packed with features unique to the automotive industry and is a great solution for listing sites looking to outsource their backend tasks, such as:
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How partners use Hexon in practice
Discover how partners in the automotive sector use Hexon to ensure the reliability of their data flows. From software suppliers and automotive groups to consumer-facing platforms and OEMs, our integrations support millions of adverts every day. Each case study demonstrates what is possible when source systems and destinations work together via a single structured network.
