Van Mossel
10 websites, 5 countries, 1 year: how Van Mossel accelerated its European growth with ILSA
Van Mossel Automotive Group is the largest automotive company in the Benelux. The organisation has thousands of employees, hundreds of branches and a wide range of mobility services for private and business customers. These services range from sales and maintenance to leasing, financing, accident repairs and charging solutions.
For an organisation of this size, digital scalability is essential. Vehicle stock must be available quickly, consistently and reliably on websites across multiple countries. This is particularly important now that Van Mossel is continuing to grow in Europe.
To provide technical support for this international growth, Van Mossel is collaborating with Hexon. In addition to DV, Hexon’s ILSA platform provides the foundation for making vehicle data usable on websites and portals. This includes search, filtering, presentation and other additional functionalities relating to the vehicle range.
300+ portals
150+ connected systems
8 million+ ads
20.000+ retailers
The issue
In the past, Van Mossel developed many technical solutions in-house. This not only took Van Mossel a great deal of time, but also incurred significant additional costs and maintenance. The new strategy called for a single, scalable portal covering multiple countries. It had to be possible to display the vehicle stock in a standardised manner, whilst allowing for local variations and additional functionalities.
The decision was therefore made: it was not worthwhile to continue developing this in-house. For Van Mossel, speed, reliability and specialist automotive knowledge were the key priorities. The central question was therefore: How can we roll out new countries and websites more quickly, without having to develop, manage and maintain everything ourselves?
Solution
With ILSA, Hexon provided the technical foundation for displaying vehicle stock in a scalable manner on Van Mossel’s websites. ILSA was developed for automotive websites and apps that need to display vehicle listings, make them searchable and link them to underlying systems.
The solution provides data for search forms, search results and vehicle detail pages. As a result, vehicle stock is not only made available but also made usable for website visitors.
For Van Mossel, this meant that multiple countries could operate on the same portal. In addition to the standard technology, Hexon also provided bespoke solutions. These included integrations with finance modules, cross-border advertising and BI dashboarding.
A key advantage was the speed with which Van Mossel could adapt. Hexon brought the technical expertise and automotive knowledge required to avoid having to rebuild complex stock presentation systems from scratch each time.
The collaboration proved strong during the implementation too: “When the stock display on the website didn’t work properly on one occasion, Hexon immediately helped us find a solution – even outside normal working hours.” For Van Mossel, this confirmed the value of Hexon as a partner that not only delivers but also takes responsibility.
"The biggest advantage is the peace of mind that comes from Hexon."
Van Mossel
USER EXPERIENCE
The partnership with Hexon has helped Van Mossel to implement its European growth strategy more quickly and on a larger scale. Van Mossel does not need to set up a separate technical infrastructure for each country, and this is reflected in the results. Within a year, ten websites have been rolled out across five countries: the Netherlands, Belgium, Luxembourg, Germany and Denmark.
The partnership is also viewed positively internally. Staff find the solution easy to work with and appreciate that Hexon contributes ideas on the substance of the project. Above all, it is the combination of sector expertise, technical stability and accessible support that makes all the difference to them.
For Van Mossel, Hexon is a technical partner that helps make international growth a reality. With ILSA as its foundation, Van Mossel can present its stock consistently across multiple countries, whilst leaving scope for customisation and future expansion in the European market.
ILSA for portals
ILSA is a fast and powerful search engine built specifically for automotive websites. ILSA can easily handle datasets of over 500,000 vehicles with response times of less than 40 ms, whilst also being able to serve thousands of dealer websites. ILSA is packed with features unique to the automotive industry and is a great solution for listing sites looking to outsource their backend tasks, such as:
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How partners use Hexon in practice
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